About Us

The Hand of God. The headbutt. Istanbul. Extra time in ’99. Beckham’s free kick against Greece.

Some football moments are celebrated. Some are argued over. Some still hurt.

All of them become part of the shared language of the game, remembered in stadiums, pubs, living rooms and conversations between supporters around the world.

Love The Game began as a idea from two football fans as a bit of fun and became a way to turn the players, places and moments we remembered into original football clothing.

But we did not want to put another player’s face or name across a T-shirt.

Instead, our designs use the details that supporters recognise: a number, a city, a colour, a trophy, a symbol or a defining moment.

The answer is never written across the shirt.

To most people, it is an original graphic. To a football fan, it is a story.

That is what makes Love The Game different. Our clothing lets you celebrate the players, teams and moments that matter to you without having to spell everything out. It also gives every other supporter something to work out.

Because to know the game, you have to love the game.